Premium Portrait Photography and Fashion Shooting
Flagship large-aperture standard zoom systems for top-tier portrait photography including professional portrait shooting, fashion magazines, model photography, and artistic portraits. Sony FE 24-70mm f/2.8 GM2 provides the most professional creative solutions for premium portrait photography, with f/2.8 constant large aperture providing beautiful background blur effects throughout entire focal range, allowing main subjects to perfectly separate from backgrounds, creating cinema-grade portrait photography charm. 24-70mm golden focal range coverage from environmental portrait wide-angle perspective to classic portrait medium-telephoto range, allowing photographers to flexibly change compositional styles within same shoot, perfectly mastering from full-body environmental portraits to tight facial close-ups. G Master II-grade optical quality ensures every detail of portrait photography is presented with highest resolution, clearly and sharply capturing from delicate eye expressions to fine hair textures. XA super aspherical elements second generation technology effectively suppresses spherical aberration and chromatic aberration, allowing portrait photography to maintain consistent edge-to-center sharpness even at large apertures. 11 circular aperture blades create cinema-grade circular bokeh effects, allowing background point light sources to present perfect circular light spots, enhancing portrait photography professional texture. Extreme Dynamic Linear AF ultra-high speed focus allows portrait photographers to quickly capture model's momentary expression changes, ensuring precious emotional moments won't be missed due to focus delays. 0.21m minimum focus distance allows photographers to shoot exquisite facial close-ups and detail expressions, creating unique portrait photography perspectives. Provides premium portrait photography with the most professional large-aperture shooting tools and artistic creation assurance.

Wedding Photography and Emotional Documentation
Top-tier large-aperture standard zoom systems for wedding photography including luxury weddings, engagement ceremonies, bridal photography, and love stories. FE 24-70mm f/2.8 GM2 provides the most precious emotional documentation solutions for wedding photography, with f/2.8 large aperture providing sufficient light transmission, allowing wedding photographers to shoot at faster shutter speeds in various indoor environments like churches and restaurants, avoiding camera shake effects while capturing natural vivid wedding moments. 24mm wide-angle end suits shooting complete wedding ceremony scenes and guest reactions, allowing important wedding moments to be presented with complete environmental backgrounds. 70mm medium-telephoto end provides ideal portrait focal length, allowing photographers to shoot couples' intimate interactions and emotional exchanges at appropriate distances, avoiding shooting interference from excessive proximity. G Master II excellent color reproduction allows wedding photography to authentically present on-site warm atmosphere and beautiful colors, perfectly recording from bride's dress pure white to floral decoration colors. Direct Drive SSM dual-drive focus system's silent fast characteristics allow wedding photographers to avoid disturbing focus noise during solemn ceremonies while quickly accurately tracking moving couples and important people. Cinema-grade bokeh quality adds romantic dreamy visual effects to wedding photography, making every wedding photo filled with cinema-like emotional tension. Lightweight design allows wedding photographers to handheld shoot for extended periods without fatigue, adapting to wedding photography's long-duration work requirements. Provides wedding photography with the most precious large-aperture shooting tools and emotional documentation assurance.

Commercial Photography and Advertising Creation
Top-tier large-aperture standard zoom systems for commercial photography including brand advertising, corporate imaging, product photography, and business portraits. FE 24-70mm f/2.8 GM2 provides the most professional visual creation solutions for commercial photography, with flagship optical quality ensuring commercial photography meets strict image quality requirements of high-end brands, presenting from delicate product textures to professional corporate images at highest standards. f/2.8 large aperture allows commercial photographers to create professional depth-of-field effects, making products or human subjects stand out from backgrounds, enhancing visual impact and brand memorability. 24-70mm focal range covers main commercial photography requirements, flexibly utilizing from product environmental displays to professional portraits of corporate personnel. Nano AR II coating effectively suppresses flare and ghosting, allowing commercial photography to achieve clear contrast imaging effects even in complex lighting environments, ensuring accurate presentation of product colors and brand identity. Ultra-high-speed linear focus allows commercial photographers to quickly adjust focus positions, enhancing shooting efficiency and capturing every creative moment. G Master II professional color management allows commercial photography to accurately reproduce brand colors, ensuring advertising promotion consistency and professionalism. Lightweight design allows commercial photographers to maintain flexibility and creativity during long commercial shoots. Provides commercial photography with the most professional large-aperture shooting tools and brand value assurance.

Event Photography and Live Documentation
Top-tier large-aperture standard zoom systems for event photography including high-end events, corporate gatherings, art exhibitions, and fashion shows. FE 24-70mm f/2.8 GM2 provides the most flexible on-site shooting solutions for event photography, with f/2.8 large aperture adapting to various lighting conditions at event venues, achieving clear stable image quality from bright stage lighting to dim audience seating. 24-70mm focal range variations allow event photographers to completely record exciting event content from different angles, flexibly capturing from full-scene environmental atmosphere to important figure close-up expressions. Extreme Dynamic Linear AF ultra-high-speed response allows event photographers to quickly track performers on stage or important guests during events, ensuring every exciting moment is clearly recorded. Silent focus operation adapts to professional requirements of event venues, avoiding lens noise interference with event proceedings or affecting on-site atmosphere. G Master II excellent color reproduction allows event documentation to authentically present on-site visual effects and brand colors, providing optimal promotional materials for event organizers. Lightweight design allows event photographers to flexibly move through crowds, capturing optimal shooting angles and composition opportunities. Provides event photography with the most professional large-aperture shooting tools and on-site documentation assurance.

News Photography and Documentary Creation
Top-tier large-aperture standard zoom systems for news photography including important news, social issues, documentary reporting, and figure interviews. FE 24-70mm f/2.8 GM2 provides the most reliable on-site shooting solutions for news photography, with f/2.8 large aperture allowing news photographers to shoot at faster shutter speeds under various lighting conditions, ensuring news images are clear sharp and immediate. 24-70mm focal range covers main news photography requirements, completing from news scene environmental backgrounds to important figure close-up expressions with single lens. Ultra-high-speed focus system allows news photographers to quickly capture breaking events and key moments, ensuring news-valuable instants won't be missed due to technical delays. G Master II professional image quality ensures news photos meet strict standards of media publication, providing clear professional visual effects from newspaper printing to online media. Dust moisture resistant sealed design allows news photographers to work confidently in various harsh environments, stably shooting from outdoor protest scenes to severe weather conditions. Lightweight design reduces news photographer burden, making long-duration news tracking work more relaxed and efficient. Provides news photography with the most professional large-aperture shooting tools and news value assurance.

Video Production and Cinematography
Top-tier large-aperture standard zoom systems for video production including film shooting, advertising videos, MV production, and documentaries. FE 24-70mm f/2.8 GM2 provides the most professional cinema-grade shooting solutions for video production, with f/2.8 constant large aperture providing beautiful depth-of-field effects and cinematic visual style, allowing video production to create professional film texture. 24-70mm focal range covers main cinematic language of video production, flexibly utilizing from establishing shot environmental displays to character close-up emotional expressions. Silent focus operation particularly suits video recording, avoiding recording lens mechanical noise affecting audio quality. Smooth zoom operation allows video production to shoot professional zoom shots, creating dynamic visual effects and story tension. G Master II color science allows video production to achieve accurate color foundation, simplifying post-production color grading workflow and ensuring video color consistency. Ultra-high-speed focus tracking allows video production to shoot moving subject follow focus shots, creating professional cinematography effects. Provides video production with the most professional cinema-grade shooting tools and creative quality assurance.